Partnership:

INFERNO and Princess Cruises

Description:

Sony Pictures Entertainment and Princess Cruises teamed up for a Sweepstakes celebrating the release of INFERNO. The sweepstakes, which ran from 10/1 - 11/30/16, included the opportunity for one lucky winner to win a 7 day, 6 night cruise through the Mediterranean stopping at some of the historical sites from the film. Fans were able to submit an online entry form via Princess Cruises offical website.

Partnership Opportunity:
INFERNO/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Princess Cruises /Travel
Timing:
October 4th Quarter 2016
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Online
Created On:
2020-11-30
Last Modified on:
2016-11-07
Companies Involved
Sony Pictures Entertainment
Stephanie C
Stephanie C VP, Partnerships Allied Global Marketing
Tuck

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