Partnership:

Instagram and Ikea

Description:

Instagram partnered with Ikea on a promotion in which the retailer used Instagram's Stories feature.

The partnership consisted of Instagram collaborating with Ikea to create a digital card game. The digital card game for Instagram Stories raised awareness for gender inequality. The promotion rose out of household gender issues exacerbated by the coronavirus pandemic. 

The partnership was further promotion by Ikea working with Swedish singer and activist Zara Larsson to raise awareness.

Partnership Opportunity:
Instagram/App
Partner/Category:
Ikea /Retail
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-04
Last Modified on:
2021-03-04
Companies Involved
Tuck

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