Partnership:

InStyle and Reebok

Description:
Following the launch of its monthly print edition and weekly digital feature, InStyle’s “Badass Women” franchise teamed with Reebok to launch a weekly video series. The first season, 12 episodes, launched on September 4, 2018 on InStyle.com and Facebook Watch.

Each episode featured a notable woman whose work and passion is explored in detail. Reebok sponsored the series, which featured four of its brand ambassadors on the first season, including actresses Nathalie Emmanuel and Nina Dobrev, blogger and motivational speaker Mama Cax and athlete Ashley Horner. WNBA president Lisa Borders, founder of Moms Demand Action Shannon Watts, and Massachusetts Attorney General Maura Healey also appeared on the first season, in addition to several other guests.

Partnership Opportunity:
InStyle/Publishing
Partner/Category:
Reebok /Sporting Goods
Timing:
September 4th Quarter 2018
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Online
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-09-26
Companies Involved
Tuck

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