Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones' “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Fans could enter online from August 29 – September 12, 2017. One winner and friend received hotel and airfare accommodations for a three-night stay in Paris as well as a one-year supply of Icelandic Glacial water.