Partnership:

Paramount Pictures and Hamilton Watches

Description:

Paramount Pictures and Hamilton Watches partnered with the "Hamilton's Interstellar Journey" promotion.  For the movie, Hamilton created a custom INTERSTELLAR watch which was worn by one of the film's main characters, Murph.  Besides making an appearance in the movie, fans could also create their own custom INTERSTELLAR watch on a Hamilton micro-site.  In addition, fans could like the Hamilton Facebook page and answer the question "What would you take on your INTERSTELLAR journey?" for a chance to win merchandise from the movie. 

Partnership Opportunity:
/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hamilton Watches /Fashion
Timing:
November 4th Quarter 2014
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-24
Companies Involved
Tuck

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