Paramount Studios and Marvel Entertainment partnered up with LG Electronics to promote the film IRON MAN 2. LG Electronics tied in their LG TV’s “Something Better” brand marketing campaign with the movie sequel’s message “bigger and better.” The campaign included TV advertising, in-store placement, retail circular ads, retail incentives program, as well as digital and mobile advertisements. LG Mobile also gave away a limited edition IRON MAN 2 comic book with LG handset purchases. The promotion ran from April 25, 2010 to May 2010.