Partnership:

IRON MAN 2 and LG Mobile Phones

Description:
Paramount Studios and Marvel Entertainment partnered up with LG Electronics to promote the film IRON MAN 2. LG Electronics tied in their LG TV’s “Something Better” brand marketing campaign with the movie sequel’s message “bigger and better.” The campaign included TV advertising, in-store placement, retail circular ads, retail incentives program, as well as digital and mobile advertisements. LG Mobile also gave away a limited edition IRON MAN 2 comic book with LG handset purchases. The promotion ran from April 25, 2010 to May 2010.
Partnership Opportunity:
IRON MAN 2/Theatrical
Company:
Paramount Pictures
Partner/Category:
LG Mobile Phones /Tech
Timing:
May 2nd Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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