Partnership:

IRON MAN 3 and Alcatel One Touch & TCL Consumer Electronics

Description:

Terry Hines & Associates (THA) partnered global consumer electronics giant TCL with Iron Man 3, the world's most tech-savvy superhero.  THA negotiated brand integration and global promotional rights for both TCL Television and their mobile brand, Alcatel One Touch, for their first global entertainment promotion.  The brands activated in 44 countries with TV, outdoor, online and retail POS.  

Partnership Opportunity:
IRON MAN 3/Theatrical
Partner/Category:
Alcatel One Touch & TCL Consumer Electronics /Tech
Timing:
2nd Quarter 2013
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Tuck

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