Marvel Entertainment came together with Alcatel for the theatrical release of IRON MAN 3. The Alcatel One Touch was the exclusive smart phone provider for the film. Alcatel One Touch also hosted a sweepstakes where the winner received two tickets to the US premiere of the film in Hollywood, CA. Alcatel/TCL Mobile tied in with Marvel's Iron Man 3 with the theme 'Smart Man, Smart Phone' to grow brand awareness and increase sales. In the U.S. Alcatel promoted their One Touch mobile phone used in the film at Radio Shack and online. Additionally, Alcatel U.S. ran a consumer sweepstakes in which the lucky winner received 2 tickets to the red carpet premier and hotel/airfare to Los Angeles. Globally, Alcatel/TCL promoted their association with Iron Man 3 in 44 countries with TV spots, outdoor, radio, print, online and events!