Partnership:

IRON MAN and Audi

Description:
Audi, Paramount Pictures and Marvel Studios teamed up for the theatrical release of IRON MAN. In the film, Robert Downey Jr. as Tony Stark drives the new Audi R8 sports car, and the Audi A6 and Q7, as well as the new S5 sport coupe, were also featured in the movie. The global Audi campaign themed to the film also launched a special micro site at http://www.audi.com/ironman. In the weeks prior to the film’s release, eleven exclusive video clips were released including exclusive behind-the-scenes content, interviews with the cast and crew, Audi Iron Man commercials, background on use of Audi vehicles on the movie set, etc.
Partnership Opportunity:
IRON MAN/Theatrical
Company:
Paramount Pictures
Partner/Category:
Audi /Automotive
Timing:
May 2nd Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-15
Companies Involved
Tuck

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