Partnership:

IRON MAN and Estée Lauder

Description:
Paramount Pictures and Estee Lauder teamed up for the theatrical release of IRON MAN. During the promotions, visitors to www.esteelauder.com could have viewed images of Gwyneth Paltrow as "Pepper", received details on how to create her star looks at home and purchased products online. This information was available through May 13th on the website.
Partnership Opportunity:
IRON MAN/Theatrical
Company:
Paramount Pictures
Partner/Category:
Estée Lauder /Health & Beauty
Timing:
May 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-21
Companies Involved
Tuck

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