Partnership:

IRON MAN and Perdue

Description:
Paramount Pictures Home Entertainment and Perdue teamed up to promote IRON MAN with an Instant Win Game. Consumers played the game by cutting open the game piece on specially marked Perdue Refrigerated Breaded Products. If the piece read, "Congratualtions, You Win!" then the contestant could claim a prize. One Grand Prize winner received a 3-night trip for 4 to Hollywood, CA and 4 VIP passes to Paramount Studios. 1,000 First Prize winners received an IRON MAN DVD. 2,000 Second Prize winners received an exclusive IRON MAN movie poster. The Instant Win Game lasted from September 1, 2008 through December 31, 2008.
Partnership Opportunity:
IRON MAN/Home Entertainment
Company:
Paramount Home Entertainment
Partner/Category:
Perdue /CPG
Timing:
October 4th Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-08
Companies Involved
Paramount Home Entertainment
Tuck

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