Partnership:

Issa Rae and Airbnb

Description:

Airbnb teamed up with Issa Rae for a unique BNB experience.

Issa Rae decided to open the door of her South Los Angeles home in honor of Super Bowl LVI, which was hosted by Los Angeles. For just $56 a night, a nod to which Super Bowl was being played, two guests could visit iconic landmarks around LA that were popularized by her show, IRL, and fully experience the culture, businesses, and communities that are well-known in Black LA.

Up to two guests enjoyed:

  • A live, virtual check-in with your host, Issa Rae
  • A catered “Game Day” dinner for two
  • Panoramic views of LA and the Hollywood Hills from the outdoor lounge
  • A stylish mid-century View Park pad decked out with artwork by local Black artists
  • A specially curated guidebook so you can get to know some of Issa’s favorite local spots
  • Pampering themselves with Sienna Naturals hair care – guests could even take it home for a little Self Care Sunday any day!
  • Wine-ing down after a full day of exploring South LA
  • Basking in the LA winter while relaxing by the Issa-approved pool, fit with chaise lounges and canopies

Guests were responsible for their own travel to and from Inglewood for the game.

Partnership Opportunity:
Issa Rae/Television
Partner/Category:
Airbnb /Travel
Timing:
February 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Livestream / Virtual Event
Social Media

Website and Social Media

Created On:
2022-03-24
Last Modified on:
2022-03-28
Companies Involved
Tuck

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