Partnership:

IT: Chapter Two and AT&T

Description:

Warner Bros. Pictures partnered with AT&T to promote the theatrical release of IT: CHAPTER TWO.

The two companies collaborated to feature IT: CHAPTER TWO in AT&T's THANKS Loyalty Program. Dubbed "TickIT Twosdays," the AT&T app promotion allowed fans to take advantage of a buy-one-get-one movie ticket courtesy of Fandango. 

The "TickIT Twosdays" promotion allowed fans to see one of ten advance screenings of IT: CHAPTER TWO in major cities nationwide.

Partnership Opportunity:
IT: Chapter Two/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
AT&T /Communications
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-30
Companies Involved
Pamela J
Pamela J VP, Global Brand Partnerships Company TBD
Tuck

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