Partnership:

Jack Ryan and The Players' Tribune

Description:
Amazon Prime Video and The Players' Tribune collaborated to promote Tom Clancy's JACK RYAN. The promotion took a look at the moms who help shape the next generation of NBA stars. The series, titled "Unexpected Heroes," focused on moms of NBA players who overcame obstacles to ensure their sons' success. It featured NBA players Jayson Tatum, Markelle Fultz, Kyle Kuzma and their mothers. The seriesvwas inspired by the character Hanin, the mother of Jack Ryan in the Amazon show. "Unexpected Heroes" premiered around the NBA's Christmas Day games across TPT, Amazon Prime Video and the players' social media channels.
Partnership Opportunity:
Jack Ryan/Television
Company:
Amazon Studios
Partner/Category:
The Players' Tribune /Publishing
Timing:
December 4th Quarter 2018
Target:
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-12-21
Companies Involved
Amazon Studios
Tuck

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