Partnership:

JACK THE GIANT SLAYER and Tyson Foods, Inc.

Description:
Warner Bros. Pictures teamed up with Tyson for the theatrical release of JACK THE GIANT SLAYER. In this promotion, consumers could save $1 on the purchase of 1 lb. or more of Tyson Chicken Tenders from the deli. Colorful point-of-sale materials featuring the gigantic Hollywood production would direct shoppers to DeliAnytime’s facebook page, where they could register for a chance to win tickets to the fun family flick. After they register for a chance to win, consumers would receive a coupon for $2 off 1 lb. or more of Tyson Chicken Tenders, enticing them back to the deli for big savings on a second purchase. JACK THE GIANT SLAYER released in theaters March 1, 2013. http://www.groceryheadquarters.com/2013/01/tyson-foods-partners-with-jack-the-giant-slayer/
Partnership Opportunity:
JACK THE GIANT SLAYER/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Tyson Foods, Inc. /CPG
Timing:
March 1st Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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