Paramount Picture and the Ultimate Fighting Championship partnered to promote JACKASS FOREVER.

The "Dana White Jackass Forever Sweepstakes" gave ten winners the chance to attend an early screening of the movie at the Red Rock Casino in Las Vegas, NV on January 25. Also in attendance at the screening was the president of the United Fighting Championship, Dana White, and star of the film, Johnny Knoxville! All fans had to do to enter was visit ufc.com/jackassforever to complete an entry form. UFC’s own Francis Ngannou also made an appearance in the film with the "Cup Test".