Partnership:

Jackass Forever and UFC

Description:

Paramount Picture and the Ultimate Fighting Championship partnered to promote JACKASS FOREVER.

The "Dana White Jackass Forever Sweepstakes" gave ten winners the chance to attend an early screening of the movie at the Red Rock Casino in Las Vegas, NV on January 25. Also in attendance at the screening was the president of the United Fighting Championship, Dana White, and star of the film, Johnny Knoxville! All fans had to do to enter was visit ufc.com/jackassforever to complete an entry form. UFC’s own Francis Ngannou also made an appearance in the film with the "Cup Test".

Partnership Opportunity:
Jackass Forever/Theatrical
Company:
Paramount Pictures
Partner/Category:
UFC /Sports
Timing:
January 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-01-26
Last Modified on:
2022-02-09
Companies Involved
Michelle H
Michelle H EVP, Global Partnerships Paramount Pictures
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.