Partnership:

Jamba and Color Dept.

Description:

Jamba teamed up with Color Dept. to drop a new, limited-edition nail polish collection inspired by Jamba's crave-worthy smoothies that will add a bold pop of color to your day.

The bright and colorful set introduced four curated and smoothie-inspired nail polish colors that ensured your summer style is just as vibrant as your favorite Jamba smoothie. While supplies lasted, beauty lovers nationwide could get their hands on the Jamba x Color Dept. nail polish collection, sold as a 4-pack nail kit, at ColorDept.com/Products/JambaKit:

  • Mango-a-Go-Go: A bright summery yellow inspired by the mango and pineapple flavors found in this whirl'd famous smoothie
  • The Go Getter: A vivid green that celebrates this super blend smoothie's matcha green tea and vitamin-rich kale
  • Razzmatazz: The perfect berry pink hue inspired by the combination of strawberries, bananas and orange sherbet
  • Peach Perfection: A fresh pink-orange polish that highlights this smoothie's peach, mango and strawberry ingredients


The nail polish line was an expression of Jamba's "Just Gotta Jamba" brand campaign, which celebrated the craveability fans feel for their delicious smoothies, juices and bowls. From the polish colors featured within to the custom collection packaging designed to reflect Jamba store colors, this collection aimed to match the upbeat vibes of both Jamba and Color Dept. fans.

Partnership Opportunity:
Jamba/Dining
Partner/Category:
Color Dept. /CPG
Timing:
April 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
Created On:
2023-04-12
Last Modified on:
2023-04-14
Companies Involved
Tuck

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