Partnership:

JAMES BOND DVD COLLECTION and Best Buy

Description:

In conjunction with the release of the JAMES BOND DVD COLLECTION and the 007 film DIE ANOTHER DAY, Best Buy will issue the “All About Bond” promotion with TiVo. This two-week campaign showcases a series of two-minute Bond mini films created by Best Buy: the best of Bond’s lady friends; the best of Bond gadgets; and the best Bond chases and explosions. TiVo’s 400,000 subscribers can access the vignettes via the TiVo Showcase, which provides branded entertainment for advertisers.

Partnership Opportunity:
JAMES BOND DVD COLLECTION/Home Entertainment
Company:
MGM
Partner/Category:
Best Buy /Retail
Timing:
November 4th Quarter 2002
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
MGM
Tuck

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