Partnership:

JCPenney and ABBOTT ELEMENTARY

Description:

JCPenney and Warner Bros. Discovery Global Consumer Products debuted its new, exclusive ABBOTT ELEMENTARY collection, featuring apparel designed to elevate everyday fashion with the ultimate role models – teachers – in mind.

ABBOTT ELEMENTARY Teacher’s Edition, Volume 1 exclusively at JCPenney featured 50 pieces that are stylish, comfortable and mix-and-matchable, nearly all under $100 and more than half under $50. The limited-time line included colorful, patterned and neutral sweaters, jackets, dresses, knitted tops and woven shirts for both men and women in inclusive sizes and was available to purchase online and in select stores.

A few pieces in the collection were also inspired by ABBOTT ELEMENTARY itself, including a “kindness” tote bag and sweater, similar to a necklace worn by the show’s main character, ‘Janine.’

JCPenney also celebrated role models who are helping build up their own communities by casting seven real-life educators highly respected within the teaching community in its new ad campaign, which included a new TV spot, print, digital, display and social assets.

To further honor teachers and support schools, JCPenney Communities Foundation recently announced a three-year, $300,000 investment in The Walking Classroom, an award-winning program of Alliance for a Healthier Generation that gave students an innovative way to learn while strengthening health and wellness.

Partnership Opportunity:
JCPenney/Retail
Company:
Disney ABC
Partner/Category:
ABBOTT ELEMENTARY /Streaming
Timing:
September 3rd Quarter 2023
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Product Demonstrations / Sampling
Media Elements:
App
Mobile
Online
Social Media
TV Spot
Created On:
2023-10-12
Last Modified on:
2023-10-12
Companies Involved
Laura L
Laura L Vice President, Strategic Partnerships and Events Disney ABC
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.