Partnership:

Jedi: Fallen Order and Fortnite

Description:

Electronic Arts partnered with Epic Games' Fortnite to promote the gaming release of JEDI: FALLEN ORDER.

The partnership consisted of a promotion in which an Imperial Stormtrooper skin in the Fortnite in-game item shop. For 1,500 V-Bucks, Fortnite players could purchase the Stormtrooper skin promoting JEDI: FALLEN ORDER.

Additionally, Epic Games included the Stormtrooper Fortnite skin for free to players who had purchased JEDI: FALLEN ORDER on Epic Games Store. To take advantage of this offer, fans could purchase any version of JEDI: FALLEN ORDER on the Epic Games Store and then log in to Fortnite to receive the in-game outfit for no additional cost. The offer was valid until November 30, 2020.

Partnership Opportunity:
Jedi: Fallen Order/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
Fortnite /Gaming & Esports
Timing:
November 4th Quarter 2019
Target:
Male
Teens
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-04
Companies Involved
Electronic Arts (EA)
Electronic Arts (EA)
Tuck

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