In 2008, Jel Sert began adding the gold ribbon and ACCO information to their Fla-Vor-Ice freezer pops packaging in support of the Gold Ribbons for Childhood Cancer Awareness cause. The campaign now extends across millions of packages of Fla-Vor-Ice, Otter Pops and Pop-Ice, inspiring childhood cancer advocacy and honoring those affected by the disease.

They are active both on-line through social media and off-line at local events to provide support and keep people informed.

Jel Sert provided funding for awareness programs, research and coping tools.

One program that they are both particularly proud of is Take a Pop, Share a Smile, which started in 2008 to help children across the U.S. cope with cancer and all that it brings to their lives. The program involves the donation of freezers and a continuous supply of Jel Sert’s well-known freezer pops to cancer treatment centers throughout the U.S.