Description:
Jel Sert and The Hershey Company teamed up to create licensed packs of Jolly Rancher flavored drink mixes & freezer vovelties.
The drink mixes were available in “Singles to Go” packets, packets, as well as “Gallons to Go” packets and a canister in the Blue Raspberry flavor. The “Singles to Go” packets were available in Watermelon, Blue Raspberry, Green Apple, and Cherry flavors.
The freezer novelties offered were freezer pops. They were available in 10- and 20-count boxes, each with an assortment of Watermelon, Blue Raspberry, Green APartnership Opportunity:
Jel Sert/CPG
Company:
Partner/Category:
Jolly Ranchers /CPG
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Female
Tweens
Teens
Family
Adults 18-24
Promotional Elements:
Licensed Product
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Website and Social Media
Created On:
2022-04-07
Last Modified on:
2022-04-07
Companies Involved
Kyle H
Sr. Director of Marketing
WK Kellogg Co 
Ken W
President
The Jel Sert Company
Andris P
Research Assistant
The Tatnuck Group
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