Partnership:

Jel Sert (Wyler’s Light) and Mars Wrigley's SKITTLES

Description:

Jel Sert and Mars Wrigley teamed up to create a licensed pack of SKITTLES Drink Sticks.

Jel Sert sold drink mixes and freezer novelties that featured the flavors of one of Mars Wrigley’s popular candies, SKITTLES.

The drink mixes came in boxes of 40, 20, 8, or 6 packets. To make one of these fruity drinks, all you had to do was pour the contents of one packet into a 16.9 fl. oz. bottle or glass of water, shake/stir until well-mixed, and enjoy. There were 3 different flavors of SKITTLES assortments to choose from for drink mixes: Original, Tropical Punch, and Wild Berry Punch.

The freezer novelties came in boxes of 70, 12, or 10 ice pops. All boxes came with an assortment of four SKITTLES flavors: Orange, Strawberry, Green Apple, and Grape (the 70 and 12 count boxes also included lemon in the assortment).

Partnership Opportunity:
Jel Sert (Wyler’s Light)/CPG
Company:
The Jel Sert Company
Partner/Category:
Mars Wrigley's SKITTLES /CPG
Timing:
November 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2022-03-31
Last Modified on:
2022-04-08
Companies Involved
Kyle H
Kyle H Sr. Director of Marketing WK Kellogg Co
Ken W
Ken W President The Jel Sert Company
Andris P
Andris P Research Assistant The Tatnuck Group
Tuck

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