Partnership:

Jel Sert (Wyler’s Light) and Starburst

Description:

Jel Sert and Mars Wrigley teamed up to create licensed packs of STARBURST Drink & Dessert Mixes.

For drink mixes, Jel Sert sold “Singles to go”, “Gallons to go”, and “Liquid Water Enhancers”, which all came in boxes of sticks. All you had to do was mix the appropriate number of flavor sticks with water to make a Starburst-inspired fruity drink. There were five different Starburst flavors to choose from for “Singles to go”: Blue Raspberry, Strawberry, Cherry, Fruit Punch, and Lemon; one Starburst flavor for “Gallon to go”: Strawberry, and three different Starburst flavors to choose from for “Liquid Water Enhancer”: cherry, strawberry, and orange.

The dessert mixes came in boxes that made 6-12 servings of gelatin. The 6-serving boxes came in cherry, blue raspberry, strawberry, lemon, and watermelon; the 8-serving boxes came in cherry, strawberry, and blue raspberry (all sugar-free); and the 12-serving boxes came in variety packs of “FaveReds” and “DUOS”.

Partnership Opportunity:
Jel Sert (Wyler’s Light)/CPG
Company:
The Jel Sert Company
Partner/Category:
Starburst /CPG
Timing:
November 4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-31
Last Modified on:
2022-04-07
Companies Involved
Kyle H
Kyle H Sr. Director of Marketing WK Kellogg Co
Ken W
Ken W President The Jel Sert Company
Andris P
Andris P Research Assistant The Tatnuck Group
Tuck

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