Description:
The 2004 Sports Illustrated Swimsuit issue and BMG partnered for the "License to Chill" promotion featuring JIMMY BUFFETT. Inside the magazine, a free CD was included with an exclusive new song by the artist. The CD also contained a video that consumers could watch from their CD-ROM.
Partnership Opportunity:
JIMMY BUFFETT/Music
Company:
Partner/Category:
Sports Illustrated Magazine /Publishing
Timing:
1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
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