Partnership:

JIMMY KIMMEL LIVE and Shazam

Description:

ABC Television Network together with Shazam partnered to promote JIMMY KIMMEL LIVE by connecting fans of the late-night show with additional content, including some free, exclusive audio downloads.

On the Monday's episode, when viewers Shazamed the Lumineers’ performance, they were able to unlock a free downloadable track and see a list of other songs performed during the show, along with links to purchase or share.

As part of the rollout, a free download from all of Kimmel's musical guests that week were featured, including John Mayer's performance on Thursday.

David Jones, Shazam’s executive vice president of marketing, called the show a great match for the music service.

 

 

Partnership Opportunity:
JIMMY KIMMEL LIVE/Television
Company:
Disney ABC
Partner/Category:
Shazam /Online
Timing:
2013
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-24
Companies Involved
Tuck

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