Partnership:

JOHN WICK: CHAPTER 4 and Hard Rock International

Description:

Hard Rock International announced a promotional partnership with Lionsgate, the movie and television studio behind the legendary thriller franchise John Wick, to celebrate the fourth installment in the series: John Wick: Chapter 4. From March through April 30, Hard Rock International Hotels, Casinos, and Cafe properties provided once-in-a-lifetime experiences for fans of the franchise.

To celebrate, Hard Rock International and Lionsgate brought elements of John Wick's world to life to give fans the opportunity to "Live like Wick." Some of these elements included a chance to win a custom-tailored suit from Paco Delgado, John Wick's Oscar®-nominated costume designer (Best Costume Design, The Danish Girl, 2015), premiere ticket giveaways, red carpet VIP events, and elevated culinary experiences fit for The High Table. Franchise fans could get in on the action like never before.

John Wick: Chapter 4 was released in theaters nationwide on March 24.

The John Wick: Chapter 4 x Hard Rock International global activations included:

  • SUIT UP John Wick Suitstakes: John Wick isn't just known for being an infamous assassin – his fashion has become a global statement and conversation piece. Now through March 31, Hard Rock Hotels & Casinos are giving one lucky fan the chance to "suit up" like John Wick himself with a custom-tailored suit from the film's award-winning costume designer, Paco Delgado. The lucky fan will also get the chance to enjoy an exclusive stay and experience at Hard Rock Hotel's legendary Rock Star Suite in New York City. For more information and full rules, check out www.hardrockhotels.com/JW4suitstakes.
  • No Business Allowed: Culinary & Cocktail Experiences: Beginning March 15, select Hard Rock properties are giving fans a taste of the luxurious Continental Hotel with exclusive culinary and beverage offerings that lean into the travel themes, cocktails, and cuisine featured in the John Wick franchise.
  • JOHN WICK: CHAPTER 4 – The Continental Experience: John Wick fans new and old are invited to a high-stakes immersive experience set inside the infamous Continental Hotel at the Hard Rock Hotel New York and Hard Rock Cafe Hollywood Blvd in Los Angeles. In this gamified experience, guests must use their street smarts and cunning tactics to help John Wick fight for his freedom. Only by passing an array of immersive tests, including a Sake Tasting Roulette, a prophetic Tarot reading, and a hunt for hidden messages in Wick's weaponry, all while tracking down a deadly assassin, will they make it out successfully. If they do, they might just make a permanent ally out of John Wick himself. And if they fail… well, they can always order a delicious consolatory cocktail at the bar.
  • Unleashed: Canine Concierge & National Puppy Day Event: From the start of the franchise, dogs have played an integral role in the John Wick story. And to celebrate the release of the next film in the franchise, Hard Rock Hotels are launching limited edition Unleashed: Canine Concierge offerings. Inspired by one of the franchise's most beloved characters and the ultimate dog lover – The Continental Hotel concierge Charon – Canine Concierge builds upon Hard Rock Hotels' Unleashed program at select pet-friendly locations. The limited-edition offerings will come with John Wick-inspired swag for guests to enjoy with their furry friends during their hotel stay. Proceeds from the Unleashed program will benefit North Shore Animal League America throughout March and April. To continue celebrating the pups in the films, Hard Rock Hotel New York is hosting an event with North Shore Animal League America on National Puppy Day on March 23. Open to the public, animal lovers will be able to come to the property for a special "yappy hour" and the opportunity to adopt a puppy from North Shore Animal League America. 

Partnership Opportunity:
JOHN WICK: CHAPTER 4/Theatrical
Company:
Lionsgate
Partner/Category:
Hard Rock International /Dining
Timing:
March 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Micro site
Online
Social Media
Created On:
2023-03-30
Last Modified on:
2023-04-04
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