Partnership:

JONAS BROTHERS 3-D CONCERT EXPERIENCE and Kraft

Description:
Walt Disney Studios Motion Pictures and Kraft teamed up to promote the theatrical release of JONAS BROTHERS 3D CONCERT EXPERIENCE. Consumers redeemed UPC codes from Kraft Singles products at http://disney.go.com/partners/kraftsingles/ to receive a free download that included a Jonas Brothers song, music video and poster from the movie. One million downloads were available through April 30. Kraft also had a presence at the premiere of JONAS BROTHERS 3D CONCERT EXPERIENCE at the El Capitan Theater in Hollywood on February 24. Kraft passed out about 1,000 free grilled cheese sandwiches to red carpet attendees and people in the theater. Kraft supported the campaign with a TV spot featuring a tie-in tag promoting the Jonas Brothers’ movie and radio spots on Radio Disney.
Partnership Opportunity:
JONAS BROTHERS 3-D CONCERT EXPERIENCE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Kraft /CPG
Timing:
February 1st Quarter 2009
Target:
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-02-24
Companies Involved
Tuck

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