Partnership:

JONAS BROTHERS and Best Western

Description:

Disney Channel and Best Western teamed up to promote JONAS, the Disney Channel series starring the Jonas Brothers. Best Western Rewards members who take advantage of their summer promotion received a free sling bag featuring the Jonas Brothers show – JONAS for each of their children. Families could use their Rewards points to download their favorite road trip tunes from the Jonas Brothers and other popular artists through www.bestwesternrewards.com. Each 10-song card can be purchased with 3,500 Best Western Rewards points. Additionally, Best Western hosted the "Rockin’ Vacation" Sweepstakes. Best Western Rewards members could enter online at www.bestwestern.com. One Grand Prize winner received a three-night trip for four to Los Angeles to visit the set of the Disney original series JONAS and meet members of the cast. 100 First Prize winner received a $50 Best Western Travel gift card. The promotion ran from June 1 through August 16, 2009. The campaign was supported by a national television commercial.

Partnership Opportunity:
JONAS BROTHERS/Television
Company:
Disney Channel
Partner/Category:
Best Western /Travel
Timing:
2nd Quarter 2009
Target:
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-26
Companies Involved
Disney Channel
Tuck

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