Partnership:

JONAS BROTHERS, THE and American Eagle Outfitters

Description:

American Eagle Outfitters and Disney Music Group teamed up in promotion of THE JONAS BROTHERS with their new kids’ brand, 77kids. The Jonas Brothers hosted a concert in November in promotion of the new clothing line. The concert was scheduled to stream online at www.77kids.com on Nov. 14 from Los Angeles, included performances from the Jonas Brothers, interviews and other exclusive content. The event kicked off the launch of the first 77kids collection online at www.77kids.com which started on Oct. 21. The assortment included denim, fleece, T-shirts, dresses, outerwear, footwear and accessories. A sweepstakes also supported the promotion. American Eagle Outfitters gave seven girls and seven boys a chance to attend the concert in person. People entered at www.77kids.com through Oct. 4. In addition to concert tickets, the grand prize included a walk on the red carpet at the event, backstage passes, air fare and hotel accommodations.

Partnership Opportunity:
JONAS BROTHERS, THE/Music
Partner/Category:
American Eagle Outfitters /Fashion
Timing:
September 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.