Partnership:

Jordan Brand and Snapchat

Description:

Nike's Jordan Brand partnered with Snapchat on a promotion that brought Jordan Brand digital sportswear into a Bitmoji collection.

The partnership consisted of a Jordan x Bitmoji collection that showcased Jordan Brand clothes digitally on Bitmoji. Snapchat users were able to dress their Bitmoji in Jordan Brand sportswear and then buy it online to wear in the real world.

The collection included Jordan Brand pants, jackets and shirts as well as a look at the Air Jordan XXXV sneakers that launched in October 2020.


Partnership Opportunity:
Jordan Brand/Fashion
Company:
Nike
Partner/Category:
Snapchat /App
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-10-14
Companies Involved
Nike
Tuck

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