Partnership:

Jumanji: The Next Level and Pop Secret

Description:

Sony Pictures partnered with Pop Secret to promote the theatrical release of JUMANJI: THE NEXT LEVEL.

The partnership consisted of a free movie ticket, through Fandango, to see JUMANJI: THE NEXT LEVEL when customers purchased two participating Pop Secret items.

To participate, fans purchased their Pop Secret items then uploaded a photo of the receipt to the official promotion website. After the receipt is approved within approximately two business days, the customer then recieves an e-mal with their promo codes for the free ticket to see JUMANJI: THE NEXT LEVEL.

The promotion ran from November 1 through December 30, 2019.

Fusion Promotional Marketing Inc. brokered the multi-tiered National Promotion on behalf of Pop Secret and  X studio.

Partnership Opportunity:
Jumanji: The Next Level/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Pop Secret /CPG
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-12-18
Companies Involved
Sony Pictures Entertainment
Tyler T
Tyler T VP, Studio Relations Fandango
Tuck

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