Sony Pictures Entertainment partnered with Uber for a promotion celebrating the release of JUMANJI: THE NEXT LEVEL in theaters.

The partnership consisted of a co-branded TV Spot in which characters from the film, played by stars Dwayne Johnson, Jack Black and Karen Gillen, all get take an Uber ride. Emphasizing that the best way to outrun a rhino or other JUMANJI-related hazard is to take an Uber, the spot was promoted across both companies' social media.