Description:
Sony Pictures teamed with Zaxby's for a partnership celebrating the theatrical release of JUMANJI: THE NEXT LEVEL.
The collaboration brought JUMANJI: THE NEXT LEVEL branding into Zaxby's locations in the form of a limited-time Southwest Chipotle and Smokehouse Cheddar BBQ Fillet Sandwiches as well as a Jumanji Citrus Fizz drink.
Zaxby's guests could enjoy beverages in a 42-ounce JUMANJI: THE NEXT LEVEL-themed commemorative cup.
The promotion began on October 21, 2019 in advance of the film's December 13 release.
Partnership Opportunity:
Jumanji: The Next Level/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Zaxby's /Dining
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Other
Collectible
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-08
Companies Involved
Sony Pictures Entertainment
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