Partnership:

Sony Pictures Entertainment and 60Out Escape Rooms

Description:
Sony Pictures Entertainment and 60Out Escape Rooms partnered to celebrate the 2017 theatrical release of JUMANJI: WELCOME TO THE JUNGLE. For a limited time, fans could visit the Melrose Ave. location to experience the new movie-themed room, which took more than five months and 40 workers to design and build. The collaboration, which channeled the film’s puzzle-solving concept, allowed up to eight players at a time sort through clues and unlock mysteries before the clock runs out in 60 minutes. The JUMANJI-themed room was considered a medium challenge and was open to all ages.
Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
60Out Escape Rooms /Communications
Timing:
December 4th Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Email
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-01-17
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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