Description:
Sony Pictures Home Entertainment partnered with Wayback Burgers restaurant to promote the home entertainment release of JUMANJII: WELCOME TO THE JUNGLE. The partnership included movie-themed menu items including the Jungle Crumble milkshake as well as a coupon for a free Wayback Classic Burger with every Blu-ray or DVD purchase. The promotion ran from February 26 through April 15, 2018.
Partnership Opportunity:
Company:
Sony Pictures Home Entertainment
Partner/Category:
Wayback Burgers /Dining
Timing:
February 1st Quarter 2018
Target:
Male
Family
Family
Promotional Elements:
Branded Content
Media Elements:
Signage
Social Media
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Sony Pictures Home Entertainment
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