Partnership:

Jurassic Park and Reebok

Description:

Universal Pictures partnered with Reebok on a promotion celebrating the classic JURASSIC PARK.

The partnership consisted of Reebok and Universal launching a special JURASSIC PARK-themed shoe. The shoe collection was inspired by the iconic vehicles driven throughout the 1993 film JURASSIC PARK.

The JURASSIC PARK collection from Reebok was designed by Steven Smith. There were three unique sneakers that featured a stripe design and color scheme that was reminiscent of the Ford Explorers driven in the original film.

Partnership Opportunity:
Jurassic Park/Theatrical
Company:
Universal Pictures
Partner/Category:
Reebok /Fashion
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-12
Last Modified on:
2021-04-19
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.