Partnership:

JURASSIC PARK: THE LOST WORLD and General Mills

Description:

Universal Pictures and General Mills teamed up to promote JURASSIC PARK: THE LOST WORLD through Trix cereal. The promotion begain in May of 1997. Contestants instantly won a trip to New Zeland or Austraila and $3,000 if their box made a ""roar"" when opened. Other winners recieved Los World Adventure Packs.

Partnership Opportunity:
JURASSIC PARK: THE LOST WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
General Mills /CPG
Timing:
May 2nd Quarter
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-08
Companies Involved
Tuck

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