Partnership:

Universal Pictures and Dairy Queen

Description:

On May 21, 2015 JURASSIC WORLD and Dairy Queen announced they are doing a partnership in which they are providing a variety of Jurassic World themed menu items.  These included the Jurassic Snack Melt Duos such as the Buffalo Chicken Bake Wrap, the Chicken BBQ Bacon Baked Wrap, and Chicken Quesadilla Baked Wrap.  The snack melt duos were served with a mini Jurassic Smash Blizzard Treat.  


DQ also featured the "Jurassic $5 Buck Lunch" during the month of June.  This meal included the opportunity to upgrade a sundae to a "Jurassic Smash Blizzard Treat" for only an extra dollar.  


This "Jurassic Smash Blizzard Treat" was an ice cream sundae that has peanut butter cookies, chocolate chip cookie dough bites, choco chunks and DQ vanilla soft serve all mixed together and topped with peanut butter drizzle.  These Jurassic Smash Blizzard Treats were served in Jurassic World Branded cups.

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Dairy Queen /Dining
Timing:
June 2nd Quarter 2015
Target:
Male
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-23
Companies Involved
Tuck

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