Partnership:

JURASSIC WORLD and Hilton

Description:

Universal Pictures teamed up with Hilton for the June 12th release of JURASSIC WORLD.  The movie featured scenes of an actual "Hilton Isla Nubar Hotel."  Additionally the Jurassic World minisite has a full map of the park including pictures of the Hilton Hotel on the island.  There was also a tv spot to promote to the features of this Hilton Isla Nublar Resort in promotion of the movie's resort as well as Hilton's brand in general.  

In the weeks prior to the movie Hilton released a sweepstakes called the "Stay Amazed: Jurassic World Dream Vacation Sweepstakes." This included a grand prize of round-trip tickets for four, five nights accomodations, and $500 in spending money.   

 

Partnership Opportunity:
JURASSIC WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
Hilton /Travel
Timing:
May 2nd Quarter 2015
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-10
Companies Involved
Tuck

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