Partnership:

JURASSIC WORLD and Kellogg's

Description:

In anticipation of the release of JURASSIC WORLD, Universal Pictures has announced an official partnership with Kellogg's and its Pop-Tarts brand on their official JURASSIC WORLD site. Since the partnership Kellogg's has released the "Jurassic World Fruit Flavored Snacks." 

On a facebook page associated with Pop-Tarts, Pop-Tarts offered a giveaway for two free tickets per person to see the film in IMAX through a social media campaign.  Entrants submitted their "favorite dinosaur and why" for the chance to receive their tickets.  Additionally, Pop-Tarts released Collector's Edition Jurassic World versions of popular flavors.  

Kellogg's also partnered its Pringles brand with Jurassic World for limited release of the Jurassic World editions of flavors like salt and vinegar, cheddar cheese, and sour cream and onion.  

Partnership Opportunity:
JURASSIC WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2015
Target:
Kids (6-11)
Tweens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2015-11-24
Companies Involved
Tuck

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