Partnership:

JURASSIC WORLD and Mercedes-Benz

Description:

Universal Pictures and Amblin Entertainment partnered with Mercedes Benz for the theatrical release of JURASSIC WORLD.  18 years after the M-Class's initial appearance in the 1997 edition, JURASSIC WORLD featured the new Mercedes-Benz GLE 450 AMG Coupe in a starring role in the film.  In addition to the 450 AMG, the film featured models such as the Sprinter, G-Class and Unimog.  Mercedes-Benz offered a sweepstakes for a two person trip to LA for the world premiere of JURASSIC WORLD along with the keys to a Mercedes vehicle, round-trip flight, accomodations, access to the World Premiere After-Party and a VIP Tour of Universal Studios.  Fans were able to engage with the new movie released June 12, 2015 through a JURASSIC WORLD microsite.  Additionally Mercedes Benz released exclusive content through some of its social media outlets and released JURASSIC WORLD modeled vehicles available in toy stores as well as their own accessories product categories.

 

Partnership Opportunity:
JURASSIC WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
Mercedes-Benz /Automotive
Timing:
June 2nd Quarter 2015
Target:
Male
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-10
Companies Involved
Tuck

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