Partnership:

JURASSIC WORLD and Samsung

Description:

 

Universal Pictures partnered with Samsung for the theatrical release of JURASSIC WORLD.  This global marketing partnership included presentations on Samsung's new SUHD TVs throughout their retail stores in the US prior to the film's June 12th release.  Additionally the Samsung SUHD TVs made an appearance at the World Premiere of the movie. 

Samsung is also featured on the Jurassic World minisite as one of the attractions in the park.  The "Samsung Innovation Center" is the Visitor's Center for the park and is featured as the place where visitors can see interactive high-tech displays with dinosaurs in the park. 

Also the Samsung watch, called the Galaxy Gear plays a role in the movie and is featured in the trailer as the radar device used to hunt dinosaurs. 

 

Partnership Opportunity:
JURASSIC WORLD/Theatrical
Company:
Universal Pictures
Partner/Category:
Samsung /
Timing:
June 2nd Quarter 2015
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-08-03
Companies Involved
Tuck

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