Description:
DreamWorks and McDonald's partnered to promote JURASSIC WORLD CAMP CRETACEOUS.
In Q3 2021, McDonald's Happy Meal featured toys with characters from DreamWorks series JURASSIC WORLD CAMP CRETACEOUS. For a limited time, McDonald’s youngest customers received a fun dinosaur toy inspired by the series when they ordered a Happy Meal.
Partnership Opportunity:
Company:
Partner/Category:
McDonald's /Dining
Timing:
3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Family
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Website and Social Media
Created On:
2022-01-27
Last Modified on:
2022-02-09
Companies Involved
David B
SVP, Global Brand Partnerships and Marketing
DreamWorks Animation 
Andris P
Research Assistant
The Tatnuck Group
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