Description:
Barbasol and Universal Pictures partnered for a promotion celebrating the release of JURASSIC WORLD DOMINION by launching a collection of JURASSIC WORLD DOMINION limited-edition collector cans.
The partnership also included a sweepstakes with weekly prizes. Consumers could enter to win a choice of The 3 major prizes were a catered house party for you and friends, an adventure gear bundle and a weekend getaway glamping.
Partnership Opportunity:
JURASSIC WORLD DOMINION/Theatrical
Partner/Category:
Barbasol /CPG
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Collectible
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2022-06-07
Last Modified on:
2022-06-08
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Nicholas F
Marketing Coordinator
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