Universal Pictures partnered with Carl's Jr and Hardee's to promote the theatrical release of JURASSIC WORLD DOMINION with limited menu offerings. 

Already known for innovative and craveable menu items, Carl’s Jr. and Hardee’s introduced one of their most flavorful, meatiest burgers, burritos and biscuits to date with the all-new Primal Menu. Available in June 2022, the menu featured a variety of savory offerings, fit for carnivores craving slow-cooked prime rib including the mouthwatering Primal Angus Thickburger, the Primal Burrito and the Primal Biscuit with Fried Egg. For the herbivores, Carl’s Jr. offered the Beyond Wraptor Burger as well as the Double Beyond Wraptor Burger made with Plant-based Beyond Burger Patties. And of course, these menu items wouldn’t be complete without the tangy Amber BBQ Sauce, an homage to the iconic Jurassic World amber resin. 

The Primal Menu offerings were available for a limited time at participating Carl’s Jr. and Hardee’s locations in the US. The Dino Takeovers ran from June 1-8, at one restaurant  in Los Angeles and one restaurant in Nashville, ahead of the film’s June 10 debut. The partnership also went global, with promotions being executed on the local levels in the Middle East and Canada with their own Jurassic Menu offerings.