Partnership:

Jurassic World Dominion and General Mills

Description:

Universal Pictures and General Mills partnered to promote the theatrical release of JURASSIC WORLD DOMINION alongside Fandango.


Fans could grab a box of limited-edition Trix Trax cereal to fill their bowl with multicolored dinosaur-inspried shapes and marshmallows. An exclusive Cinnamon Toast Crunch box also dropped exclusively on Walmart.com.


And to experience the highly anticipated movie on the big screen, cereal lovers could score a $13 Fandango Movie Reward by purchasing 3 or more participating Big G cereals,i ncluding Cocoa Puffs, Honey Nut Cheerios, Lucky Charms, and Reese's puffs, in addition to Trix Trax and Cinnamon Toast Crunch.

Partnership Opportunity:
Jurassic World Dominion/Theatrical
Company:
Universal Pictures
Partner/Category:
General Mills /CPG
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Online
Social Media
Created On:
2022-07-07
Last Modified on:
2022-07-07
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