Partnership:

Universal Pictures and Amazon

Description:
Universal Pictures teamed up with Amazon to celebrate the theatrical release of JURASSIC WORLD: FALLEN KINGDOM. The partnership included "the largest delivery in Amazon history," where a large package was delivered to the Grove shopping center in Los Angeles. Fans were encouraged to guess the contents using the hashtag "#AmazonFindsAWay."


Fans could also get clues from the comfort of their own home thanks to Amazon's home assistant, Alexa. Simply by asking: "Alexa, ask Jurassic World what's inside the box," fans received exclusive clues to the mystery inside the giant package, as the 'Jurassic World Revealed Skill' then connected fans with someone able to provide more information on the source of all the noise coming from the box.


The contents were revealed to be a large model dinosaur which was displayed through June 10th, 2018.

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Amazon /Retail
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Teens
Family
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Media Elements:
Online
Signage
Social Media
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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