Partnership:

JURASSIC WORLD: FALLEN KINGDOM and Mars Brands

Description:
Universal Pictures and Mars Brands partnered in support of the theatrical release of JURASSIC WORLD: FALLEN KINGDOM. The partnership included and on-pack promotion where fans could buy participating Skittles, Starbursts, M&Ms, or Juicy Fruit products and upload the receipt to the promotional website and be entered to win a free movie ticket to see the film. Skittles included a free web game where fans could win tickets, and there was an M&Ms integrated TV spot with film-themed candy packages along with full-page print ads in high profile publications, with a nod to M&M’s place in the food chain.

Partnership Opportunity:
JURASSIC WORLD: FALLEN KINGDOM/Theatrical
Company:
Universal Pictures
Partner/Category:
Mars Brands /CPG
Timing:
March 1st Quarter 2018
Target:
Male
Female
Teens
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Mobile
Online
Print Advertising
Social Media
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Sony Pictures Entertainment
Tuck

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