Description:
Universal Pictures partnered with Cubitts, a London-based glasses brand, and Jonathan Bailey's The Shameless Fund LGBTQIA+ charity, to launch a limited-edition pair of sunglasses named Loomis, after Jonathan's character in JURASSIC WORLD: REBIRTH. For the first 3,000 units of sunglasses sold, 50% of the unit price will be donated to The Shameless Fund, increasing to 75% for sales beyond that. The sunglasses are available on Cubitts' website priced at $150, and they come with a custom pink-lined case and a cleaning cloth designed by Bailey.
Partnership Opportunity:
JURASSIC WORLD REBIRTH/Theatrical
Company:
Partner/Category:
Cubitts & The Shameless Fund /Fashion
Timing:
July 3rd Quarter 2025
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
In-Store / Retail
On Pack
Product Bundle
On Pack
Product Bundle
Media Elements:
Celebrity Appearance / Endorsement
Email
Online
Product Placement
Social Media
Online
Product Placement
Social Media
Created On:
2025-07-25
Last Modified on:
2025-07-25
Companies Involved
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